Stefanie Kaltenbrunner
PortfolioOVERVIEW OF SELECT PROJECTS
00 / Overview
I work with creative, cultural, mission-driven and start-up organizations on complex launches, strategic partnerships and stakeholder-heavy initiatives My role typically sits between strategy, operations, communications and execution - helping ambitious projects move from concept to aligned reality.
Industries
Start-ups, mission-driven companies, arts & culture, creative agencies, luxury and sustainable consumer products, innovation hubs.
Selected Collaborators
World Health Organization, Australian Government, Edith Cowan University, Rijksmuseum, Van Gogh Museum, …,staat, MENDO, Retail is Detail, DeeBlanche.
01Data for Due Diligence
STRATEGIC PROJECT LEAD & STAKEHOLDER COORDINATION
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Data for Due Diligence
STRATEGIC PROJECT LEAD & STAKEHOLDER COORDINATION
Supported the strategic development and communication of a global sustainability initiative designed to harmonize environmental performance measurement across the apparel, textile, and footwear industries.
Worked across ZDHC, Cascale, Apparel Impact Institute and broader ecosystem partners to translate fragmented sustainability metrics into a unified operational framework — synthesizing complex technical material into clear stakeholder-facing narratives.
Scope
- —Supported alignment across ZDHC, Cascale, Apparel Impact Institute and ecosystem partners
- —Synthesized complex technical frameworks into strategic communication
- —Structured communication around the Data Matrix and Factory Improvement Journey frameworks
- —Facilitated strategic discussions across global stakeholders and implementation partners
- —Supported the translation of fragmented sustainability metrics into a unified operational framework
Outcome
- •Contributed to the development and positioning of a unified sustainability framework piloted across 100+ factories throughout Asia, creating a shared operational language for environmental performance measurement
02Kurongkurl Katitjin
ORGANIZATIONAL STRATEGY, COMMUNICATIONS & BRAND TRANSFORMATION
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Kurongkurl Katitjin
ORGANIZATIONAL STRATEGY, COMMUNICATIONS & BRAND TRANSFORMATION
Worked closely with Kurongkurl Katitjin — Edith Cowan University's Centre for Indigenous Australian Education and Research — to help redefine internal culture, operational communication systems, and external brand positioning across multiple departments and stakeholder groups.
On-site stakeholder research and institutional audits informed strategic frameworks for internal communication, organizational alignment and cultural identity, alongside a phased rebrand currently rolling out across the institution.
Scope
- —On-site stakeholder research and institutional audits across teams and departments
- —Strategic frameworks for internal communication, organizational alignment and cultural identity
- —Led development of a phased rebrand currently being rolled out across the institution
- —Communication strategies for internal and external audiences across digital and physical touchpoints
- —Redesigned website navigation, user journeys and information architecture
- —Defined organizational mission, values, tone of voice and cultural positioning frameworks
Outcome
- •Established the strategic foundations for a long-term organizational and communications transformation, aligning internal culture, operational systems and public-facing identity across the centre
03Our Business
STRATEGIC COORDINATION & LAUNCH MANAGEMENT
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Our Business
STRATEGIC COORDINATION & LAUNCH MANAGEMENT
Led strategic coordination and rollout management for the first-of-its-kind social-media-led healthcare campaign targeting Indigenous communities in Australia.
Stakeholder alignment across WHO, the Australian Government, ECU researchers, influencers and creative teams. Built scalable operational frameworks for a long-running, multi-partner campaign.
Scope
- —Stakeholder alignment (WHO, Aus. Government, ECU)
- —Campaign rollout strategy
- —Cross-functional project leadership
- —Influencer & communications coordination
- —Operational structure & delivery oversight
Outcome
- •2-year running campaign
- •Presented at WHO Prague Summit 2024
- •Contributed to multiple healthcare publications
04Mendo
BUSINESS TRANSFORMATION & STRATEGIC RESTRUCTURING
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Mendo
BUSINESS TRANSFORMATION & STRATEGIC RESTRUCTURING
Brought in following bankruptcy proceedings to help redefine the company's commercial direction, operational structure and relaunch strategy.
A three-year strategic growth framework spanning publishing acquisition, organizational restructuring, financial and staffing trajectory, brand repositioning and relaunch implementation.
Scope
- —3-year strategic growth framework
- —Publishing acquisition strategy
- —Organizational restructuring
- —Financial & staffing trajectory
- —Brand repositioning & relaunch
Outcome
- •Low-risk relaunch structure enabling the business to reach break-even within the first 2 years
05Van Gogh on Tour
Cultural Experience & Partnership activation
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Van Gogh on Tour
Cultural Experience & Partnership activation
Operational and strategic coordination of a traveling exhibition concept built around the Van Gogh Museum Editions — combining cultural programming, luxury partnerships and consumer engagement across international retail environments.
End-to-end launch coordination across multiple locations with partners including KLM, Bentley and Porsche. Scaled production, staffing and audience experience across exhibition, events and retail integration.
Scope
- —End-to-end launch of traveling exhibition format
- —Luxury & corporate partnerships (KLM, Bentley, Porsche)
- —Operational scaling across locations
- —Staffing, training & local partner coordination
- —Production oversight across exhibition, events & retail
- —Audience engagement & experiential strategy
Outcome
- •Measurable increases in mall foot traffic
- •Established a scalable cultural-retail activation model
06Solid Nature
STRATEGIC LAUNCH COORDINATION
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Solid Nature
STRATEGIC LAUNCH COORDINATION
Oversaw the strategic coordination of Solid Nature's rebrand and flagship presentation during Milan Design Week.
Cross-platform rebranding rollout with spatial and digital launch coordination, stakeholder and agency alignment, and international event execution.
Scope
- —Cross-platform rebranding rollout
- —Spatial & digital launch coordination
- —Stakeholder & agency alignment
- —International event execution
Outcome
- •One of the most widely covered activations of Milan Design Week 2022
07VGME
International Cultural Relationship Management
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VGME
International Cultural Relationship Management
Coordinated international exhibition experiences and private cultural activations for Van Gogh Museum Enterprises across luxury hospitality, member clubs, and high-net-worth audiences globally.
Strategic coordination of international exhibition experiences and cultural programming inside premium environments — VIP event management, partnerships with luxury venues, and audience experience design.
Scope
- —Strategic coordination of international exhibitions
- —VIP event & stakeholder management
- —Collaboration with luxury venues & hospitality
- —Audience experience & relationship coordination
- —Cultural programming in premium environments
Outcome
- •Supported the international positioning of Van Gogh Museum Editions through exclusive cultural experiences across high-profile global venues
08The New Stijl
Cultural Publishing & Creative platform launch
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The New Stijl
Cultural Publishing & Creative platform launch
Coordinated the development and launch of a large-scale publication celebrating Dutch creative culture — more than 50 creatives, partners and contributors across disciplines.
Strategic coordination of book production and launch, including press oversight, editorial timelines and creative-ecosystem engagement.
Scope
- —Strategic coordination of book production & launch
- —Stakeholder management across creatives & partners
- —Press & launch event oversight
- —Production timelines & editorial coordination
- —Creative ecosystem engagement
Outcome
- •Launched a 500+ page cultural publication and accompanying press event positioning Dutch creative talent internationally